The WOW Campaign is a public awareness campaign about the exciting career opportunities that exist here in Massachusetts for students who pursue science, technology, engineering and mathematics (STEM) college majors and skills certificates. The campaign is aimed at students, parents and teachers. The WOW campaign video and accompanying poster (.PDF: 5MB) highlight 15 Massachusetts’ STEM professionals who have really interesting STEM careers. These “WOWsters,” as they are referred to, are the face of just some of the exciting careers that await those with strong STEM skills. One or two of the WOWsters are well known Massachusetts personalities!
STEM Perceptions Study
STEM Perceptions: Student & Parent Study (.PPT)
Parents and Students Weigh in on How to Inspire the Next Generation of Doctors, Scientists, Software Developers and Engineers
Commissioned by Microsoft; performed by Harris Interactive
As part of its broader efforts to help improve STEM education, Microsoft Corp. commissioned two national surveys with Harris Interactive among college students pursuing science, technology, engineering and math (STEM) degrees, and parents of K–12 students. The goal of the surveys was to gain insight about what can better prepare and inspire students to pursue post-secondary education in STEM subjects. In these surveys, parents and students were asked about their perceptions and attitudes of STEM education in the U.S., shedding light on how to inspire more young people to become doctors, scientists and engineers.