Go Higher! is a campaign organized by the Massachusetts Department of Higher Education in partnership with Massachusetts' 29 public colleges and universities and GEAR UP, a federally-funded college access program. Each Go Higher! event brings a diverse panel of college students into high schools in high-need urban districts for a student-to-student exchange about choosing a college and a major, landing internships, and navigating campus life. The event also include an admissions fair, where campus representatives answer questions about degree programs and financial aid options, and promote STEM opportunities through interactive exhibits.